Fund Manager: Buy Side

Game premise and mechanics

Fund Manager: Buy Side is a simulation game focused on managing an asset-management firm. Players take on the role of a fund manager who oversees investments made by external investors. The primary task is to balance inflows and outflows of money while striving for good returns to attract more investors. When investors redeem their funds, players must sell assets to raise cash, putting pressure on stock prices and potentially triggering a cycle of increasing redemptions.

Investment types and fund structures

The game includes two types of investment products: public exchange-traded funds (ETFs) and private funds. Public ETFs are regulated, allowing anyone to buy and sell shares daily. They have strict rules on position sizes and the composition of the portfolio. Private funds can have features like lock-ups and gates to control withdrawals, but raising the gate can damage the fund's reputation, creating a delicate balance for the player to manage.