Dealer Principal: The Dealership Simulator

Game premise and overview

Dealer Principal: The Dealership Simulator is a business simulation game for PC that places you in charge of a franchised new-car dealership. You manage not only the sales floor but also the entire operation of the business. The gameplay involves making strategic decisions across various departments, navigating the complexities of dealership management, and ensuring profitability while maintaining customer satisfaction.

Managing dealership operations

In the game, you oversee numerous interconnected departments, including vehicle inventory management, sales processes, finance and insurance operations, as well as service and parts functions. Each decision you make impacts the dealership's success, requiring you to balance customer experience with the financial health of the store. You'll handle everything from pricing and trades to staff performance and cash flow management.